6 Easy Steps to Promote Your Site Through Text Link Ads

If properly done, Text link ads gives a great value for money invested. They not only boost the page ranking, but also attracts quality traffics to your pages. They are here to revolutionized the whole Link building services. Most people hesitate to used Text link ads because of their confusing and tedious process, coupled with complex technical jargons. Listed are 6 simple but essential steps that every person must read before indulging into these art of link building.

1. Link ads to website which are for common people, not for professionals. Confusing site usability refrains users from clicking to your ads and Professionals rarely find time from the main content. Simply go for sites which has higher ranking. PR3 is consider good and PR5 Excellent.

2. The keyword phrase has to be catchy and provoking. Don't go hunting for unnecessary heavy traffic, target the customer who are in the " buy mode".Make sure your text link ads ends on a single page or two. Linking to multiple pages not only dilutes the search engines but also brings in unwanted and unnecessary sites for the users.

3. Link your site only to other related sites. Users will be reluctant to check the ads which are not their present area of interest. If you wanted to promote your website on Industrial Machines, try on others sites that deals with Construction, Road building or Industries equipments. Social sites are a boon, if you make it easy for your visitors to social bookmark your website.

4. Most people forgot that they can link the ads not only to their home page, but also to the sub pages. This deep linking process is sure to woo users who search different versions of the keyword.

5. Link can also be added inside the body of a high quality article on topic related to your site. You can either pay the host site who publish your post, or sometimes they will post it free in exchange of the article itself. This process is call Guest Posting. Work on building an article that will sooner or later become an authority document.

6. And lastly, Remember, The only 3 secrets to effective link building service is right information, right websites and a quality webpage. Don't expect the result immediately. Use it as a long term strategy and it will surely build up over time. Just wait and watch your site climbs up in Google search algorithms.

25 Tips For Giving Your PPC Campaigns a Boost

Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check.
To make sure you maximize your ROI but minimize your risk, consider the following.

The Basics

 

Here are a few things to bear in mind from the outset - and to make sure your campaign is built on a firm base.

1. Know Your Sector

 

If this is a client, make sure you understand their business as much as possible. Maybe even suggest going through a company training or induction program to quickly get you up to speed.
Check what your competitors, partners, suppliers and customers are doing, and adjust your bids accordingly. Keep a watchful eye on competitors bidding on your brand name and avoid losing potential customers.

2. Start Small, Scale Up

 

Identify a number of target keyword areas and bid across these. But don’t spread you budget too thin, start off slowly with a restricted campaign and then scale it up.
This helps to test the water across a variety of brand names, descriptive terms and competitive keywords to see which perform best.

3. Measure, Measure, Measure

 

It’s amazing how many campaigns I’ve seen which have failed to setup basic conversion tracking.
Make sure you put effort into getting this correct from the start. That way you can have a long-term approach, where you can learn average conversion rates and revenues, allowing you to estimate the performance of future keyword bids.

4. Include Plurals

 

Your PPC platform of choice may automatically account for differing singular and plural forms of keywords, but double-check this.
If not, test which performs better - singulars or plurals - and adjust your bids and ad copy accordingly.

5. Be Logical

 

The more logical you are in your approach to your campaign, the easier it will be to see what's working.
Give your bids time to come good, as early poor performance may average out over time - but don't send good money after bad. Make sure you use a logical campaign naming structure and organization too, that way it makes it easier if someone else has to help out with managing the campaign.

Managing Your Bids

 

Keep your campaign in close check and you can make sure it is up to date and giving you the ROI you need.

6. Know Your Target CPA

 

Depending on your PPC platform, budgets may be set as maximums, averages or some other target figure.
Know how to set yours at a level that suits your overall budget, and make sure you are achieving your target ROI. If you know your average customer value and target CPA’s you can then find the optimum budget to maximize revenue and profit from your campaign.

7. Be Pragmatic

 

It is easy to expect a massive ROI when you appear up top on a competitive search term, but be realistic.
Not everyone will click your ad, and not everyone who does will make a purchase. As long as your ROI remains positive, that's the main thing. Just make sure you learn from your mistakes and keep things improving.

8. Use Google’s Tools

 

Google’s tools have improved greatly over the last couple of years. And bidding tools such as Conversion Optimiser can be a great way of ensuring you maximize the performance of a campaign by focusing on bidding for high-quality, converting clicks – as opposed to traffic volume.

9. Use the Search Query Report

 

Most PPC platforms will offer in-built data reporting, but be sure you can segment paid search traffic in your website's analytics to show the exact keywords which are sending you traffic.
You can then measure keyword performance and by using the AdWords search query report you can find converting long-tail keyword variations to add to your campaign – and likewise, non-converting keywords to add as negative matches.

10. Learn to Adapt and Keep Testing

 

There are countless other PPC marketers out there with their own campaigns.
If somebody starts fiercely bidding on your preferred keywords to the point that it’s not profitable, refocus your attention and avoid a bidding war. And with all campaigns, keep testing. Small increases to CTR, quality scores and conversion rates can have a huge impact to a campaigns overall performance.

Optimize Your Ad Copy

 

Keep your message clear and compelling, and your ad revenues should rise accordingly. PPC ads are brief, so avoid confusion as much as possible.

11. Tweak Your Titles

 

Just like on-page headlines, the titles of your ads are the most eye-catching elements.
Marketers will tell you to "make them pop", so be concise but highlight your unique selling point or special offer.

12. Your Body is a Temple

 

Ensure your body text is concise, relevant to the terms you are bidding on, and highlights your USP or special offer.
Avoid clichéd advertising phrases and focus on clear descriptions - words are at a premium, so make them count.

13. Be the Strongest Link

 

Links matter. The URL of your ad is likely to appear in the results, so avoid meaningless numerical page addresses and get those keywords highlighted in bold.
A keyword-optimized URL helps to demonstrate relevancy and could secure more traffic as a result.

14. Identify Your MVPs

 

The five or ten best performing keywords or ads in your campaign are your most valuable players.
Keep them at the center of your plan of attack, and arrange your broader paid search activities around them. The 80/20 rule is often very true in search campaigns, so find out where your converting traffic comes and ensure you get everything you can out of those keywords and ad variations.

15. Discover the Niches

 

In the most crowded of PPC markets, there are effective key terms that have been overlooked.
Be original in your bids and you may manage to stumble upon one of these neglected goldmines.

Target Your Ads

 

Targeting ads is different from optimizing the ad copy itself. Optimization is about driving click-through rates whatever your audience; targeting is about knowing who your customers are, and writing with them in mind.

16. Write for an Age Group

 

Age and gender are classics of demographic targeting, and are as relevant as ever.
Write for your chosen target demographic and you raise the perceived relevance of your product for those individuals.

17. Judge Your Prestige Level

 

In advertising copywriting, there's a world of difference between 'value for money' and 'cheap'.
Know which description suits the prestige level of your product, and stick to it for on-message ad copy.

18. Mind Your Surroundings

 

Knowing your local customer base is important even on the World Wide Web.
Tweak your ad copy for geographical markets, and target those regions in your campaign settings.

19. Vary Your Calls to Action

 

Just as you target different key phrases, be sure to vary your ad copy accordingly.
A selection of different ad texts gives you the opportunity to see what works for a given bid term.

20. Research the PPC Markets

 

Targeting does not have to take place within a single campaign.
Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network.

The Next Level

 

Once you've mastered the basics, it's time to get serious. Here are five of the things that professional paid search campaign managers deal with on a daily basis.

21. Improve Your Landing Page Tests

 

Learn how to conduct detailed A/B and MANOVA tests, allowing you to tweak two or more variables in your landing pages ad copy.
Quantifiable results will help you to make more informed decisions about campaign changes, so use Website Optimiser and measure every small change to improve performance. Make sure you produce relevant landing pages to support your ads. This way, you can define funnels that guide individuals from being searchers, to prospects, to converting customers.

22. Find Negative Keywords Via Social Media Monitoring

 

Set up a social media monitoring service, Google Alerts is fine, and track which keywords are listed alongside your top keywords and brand terms.
This way, you can make sure that anything irrelevant, which you may not have thought of previously, can be blocked using negative matches.

23. Go Global

 

Target the same keywords in your PPC campaigns as in your on-page optimization and inbound link-building efforts.
This builds on the tip above to help demonstrate to your prospects that the page is tailored to their needs.

24. Schedule Your Campaigns

 

Schedule new ads for specific dates to make the most of seasonal opportunities and consider budget changes to reflect an increase in search demand and buying intent.
This can also help to keep your campaigns moving when you are out of the office yourself.

25. Keep Things Moving

 

However well your campaign is performing, there are new audiences to reach and better keywords to bid on.
Be a leader, not a follower, and drive your campaign to the next level.

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Google Offers Tests More Targeted Daily Deals

An all-too-familiar email inbox scenario: the plumber, the school teacher, the accountant, the lawyer, the retail clerk, and the retiree get the same bikini wax discount offer from their daily deals provider. Unless this is the foundation for a new satirical gender-bending song from The Kinks, there's a lot inherently wrong with that approach. And Google's taking measures to fix it.

The Mountain View, CA-based company last week began testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People signing up for offers can use a check box to select subcategories within five main categories:

• Things to do
• Places to go
• Shopping
• Health & beauty
• Services

For instance, for things to do, a consumer can select a sporting events subcategory while opting out of arts offers, or vice-versa.

Then, Google asks the consumer, "Where do you hang out?" The viewer can then place a work, home, and hangout icon on a Google Map to record what neighborhoods they frequent. The feature is designed to help the search giant geo-target its offers.

In a third and final step, the consumers can look at sample emails – based on their expressed interests and shared locations – to see if they find those types of offers compelling. If not, the users can backtrack to revise their preference settings. At any rate, once finished, the consumers can save their deals wish list.

"[We've] launched a personalization feature for Google Offers beta last week," said a Google spokesperson. "This feature is the first step in our effort to deliver more relevant and personalized deals to consumers, while also connecting merchants with shoppers that are the most interested in their products or services."

While establishing preference centers is fairly old hat in the email marketing world, the daily deals players like Google Offers, Groupon, and LivingSocial are just beginning to focus on interest-level email targeting. Consumers being inundated with often irrelevant deals will likely welcome the improvements.

Source

The 7 Principles of Bulk Outreach for Link Building

Because I hand-build links at relatively large scale, and always look for ways to go bigger, I must continually test my link building processes and beliefs. For example, when you have 80+ guest posts to place in a month you don’t have the luxury to woo each and every prospect with commenting and tweeting (a common preciprocation warm up tactic). To be sure, set aside a small handful of targets for relationship-based link building and then come back to read this article on the principles of bulk outreach.

1. From Link Builder to Email Marketer

Link builder, it’s time to think a bit differently. You are now an email marketer. Your task is not to build links, but rather to build lists. Lists of relevant prospects and their contact info.

Then you must create an offer that will get these prospects to respond to you. Next you must lead them, often through further inbox dialogue, to take an action that will ultimately lead to a link, social distribution and/or more content that can attract more links.

2. Lists of Prospects are Everywhere

Though I still scrape SERPs for link prospects, I’ve learned to supplement this method by searching for and scraping lists of websites. Sometimes I even look for lists first, and then brainstorm potential offers to make. Other times, I follow a hunch… “if I could find a list of hospitals what could we offer them that could result in links?”

3. Create Offers that Work at Scale

In bulk outreach, the ideal offer is one that’s relatively unlimited. Guest posts – if you’re pitching great content – are a bit limited. They can work but aren’t ideal.

Free trials of web-based software? That’s a bit less constrained. Widget installs? Ditto. Go to town!

Asking experts to take a survey? Unlimited – you make one survey and then conduct outreach. Remember – you must make certain that your offer genuinely appeals to the prospect list you’ve built, and that you’ll get links in the process.

• Free Content (guest posting, infographics, widgets)
• Free Products/Services (for reviews and contests)
• Participation in Expert Survey (they answer questions, you publish answers, they link/share)
• Timely Analysis +/or Access to Expertise (pitching a hot, topical interview with your expert)
• Philanthropy and Fundraising Participation (ask to spread the word, ask to pitch in too)
• Help Fix Broken, Rotted and Now-Parked Links
• Money (not my bag, though some of my best friends are link buyers…)

4. Write Powerful Pitch Templates

An effective offer, tailored to your target prospects is 99 percent of a great pitch. That said, there are some key ingredients that your pitch should contain:

• Make your offer’s benefits crystal clear
• Make sure the pitch highlights benefits to publisher and their audience
• Flaunt your brand (I like to lead with brand in my first sentence if it’s recognizeable and OK with client…)
• Flaunt relevant success metrics (My previous guest post got 700+ RTs! our last fundraiser netted over $5,000! Our last group interview got linked from Time.com!)
• How you’ll promote the page that contains your link (I like offering to pay for traffic from StumbleUpon for guest posts)
• A light dusting of your personality (this evolves for me over time, but can give the more relational-type prospects something to respond to!)

5. Simplify Your Prospect Qualifiers

If your lists are targeted and relevant to your offers, then you have far less qualification work to do. In fact, your biggest problem should be taking the cream off the top for high-touch engagement rather than cutting out “the junk.”

Part of the whole bulk outreach play is coming up with an offer that works across a spectrum of sites. For this reason I propose that a principle qualifier for bulk outreach is whether you can scrape the contact info. With my contact finder tool I see anywhere from 25-80 percent availability of contact info for sites depending on the vertical and how contactable the site owners want to be.

6. Simplify Your Campaign Success Metrics

Besides links earned (which isn’t always that simple anyways), email response rates (# of responses/# of emails) makes a strong indicator for bulk outreach campaigns. This tells you if you’ve pitched the benefits clearly, if your template is personable enough and can give you a sense if you’re even using the right offer.

I also recommend splitting your list and/or only sending to only 5-10 percent of your list at first to allow for tune ups. Make sure you have someone who’s “good in the inbox” for closing the emails that do come back – they need to be personable, chatty, and laser-focused on making those links happen. All of this comes out in the responses you get. Getting more responses helps you get more links.

7. Educate Yourself on CAN-SPAM

I know some old school marketing folks will find the thinking in this article pretty familiar. When the web was young bulk emailing your link begs would get 70 percent conversions. Anytime you’re scrape-building an email list you need to tread carefully and keep your efforts “in bounds.” I know of some outreach-intensive link builders (~10000s a month) who keep their emails to one at a time, which has always been my approach.

Source: http://searchenginewatch.com/article/2116454/The-7-Principles-of-Bulk-Outreach-for-Link-Building